A Walt Disney World Advertisement :: Travel Advertisements

The family vacation is an American tradition. Thinking and planning for this adventure captures the imaginations of thousands of families each year. While parents and children may disagree over what constitutes the ideal vacation, there is no question about there being a family vacation. Savvy entrepreneurs are aware of this fact and spend millions of dollars in advertisements to capitalize on the money families spend for family vacations. Most advertisers craftily market to children, believing that children, through coercion (whining), can get their parents to buy what they want (see advertised on television). The Walt Disney World advertisement, however, takes a different approach by marketing to the entire family. The Disney advertisement is extremely effective, appealing to both the parents’ and children’s sense of wonder and excitement, while also making an emotional appeal to the parents’ sense of value. The caption of the Walt Disney World advertisement in Family Circle magazine reads: â€Å"Pretend your family is on the most magical vacation ever.† The first picture in the advertisement shows a larger- than-life Mickey Mouse happily greeting a young girl with pig tails in her hair. The girl’s eyes are wide with excitement and disbelief. The imagery in this picture brings on wonder and fantasy: the background is softly blurred with splashes of bright colors and light. In fact, there seems to be a rim of bright sunshine just above the girl’s head. The next picture shows a girl and boy enjoying one of the many rides at Walt Disney World. The feeling that both pictures convey is summarized in the words of the advertisement: â€Å"Indeed they had to pinch themselves to make sure it wasn’t a dream.† The next picture shows a mother being pampered by her husband in a make believe Hollywood scene. This is very effective advertisement because the mother who usually does the pampering and caring is instead being pampered and adored by her family. The caption above this scene reads â€Å"Mama got ‘discovered’ in Hollywood, the way she always imagined it would happen. This advertisement appeals to the parents who are swelled with pride to be able to fulfill their children’s dreams. One caption reads â€Å"They dreamt of fairytale characters that came to life and embraced with a hug†. This shows parents that Disney wants to do the same as the parents, when it comes to their children.

Songs of Silence

Songs of Silence – LITERATURE NOTES ABOUT CURDELLA FORBES * Born in Claremont, Hanover, in Jamaica. * Taught at the University of the West Indies from 1990 to 1995. * She is currently a professor of Caribbean Literature at Howard University. CURDELLA FORBES' NOVELS * Songs of Silence, 2003 * Flying with Icarus, 2003 * A Permanent Freedom, 2008 * From Nation to Diaspora: Samuel Selvon, George Lamming And the Cultural Performance of Gender, 2005 SUMMARY The book is about the recollections of a female narrator called Marlene (Nice).Her recollections are dispersed chronologically, and appear to have no rational order, but many of the same characters can be found in most of the ‘stories', which occur in and around the same district. SETTING * Rural Jamaica. * Recollections/ stories are set in the 1960's. MAJOR CHARACTERS: Marlene, Effita, No Name, Nathan, Miss Minnie, Raymond, Ionie, Maas Barber, Long Man, Cudjoe Man, Dolly, Minna, Mr. Papacita. RECOLLECTIONS/ STORIES 1. â₠¬ËœEFFITA' This is a recollection of the Sunday ritual of taking food to Aunt Sare. Her habit of praying for the carrier of the food is explored in great detail.The comedic telling of Effie's death announcements is another detail that is explored. We learn what happens when she gives a wrong announcement for Melwyn, and no announcement for Son Son. This recollection ends with Effie's death in 1995, with the implication that few people attended her funeral, despite the fact that most of the people in the district were related. SETTING: Green Town, Maaga Bay, Lucea, Montego Bay. CHARACTERS: Marlene/ Nice – the protagonist and narrator. Effita – the person who did informal death announcements for the district.Son Son – the narrator's male schoolmate who died, also Effie's nephew. Melwyn – Marlene's cousin who was shot by Chisel Bwoy, then given an incorrect death announcement by Effie. Aunt Sare – the elderly lady who was a mid-wife. She would pray fo r every child that delivered food for her. Ionie – Marlene's mother Chisel Bwoy – the police constable who shot Melwyn Miss Zeta – the shop owner. Maas Levi – the only person in the district with a car, an old Chevrolet that the villagers called ‘May Reach'. Mass Rat – the carpenter and coffin maker. Miss Herfa – Man Teacher's wife and a teacher herself.Man Teacher – the principal of the local school. THEMES – death, old age. 2. ‘A STORY WITH NO NAME' This is the story of a lady with no name. It is reputed that she was abandoned by her wealthy family. She is an anomaly in the district because she is high coloured, did not speak, was very expressive in church before her silence, and was reclusive. She put her reclusive nature on pause once a month, when she went to town in order to visit the post office to collect packages. The story gets interesting when she got pregnant and no-one knew the father.The child became h er life, and she shared him with no one, but kept him to herself. He turned out to be even more silent than his mother. It was, however, rumoured that Maas Barber, Marlene's father, was the child's father. In between the telling of this story, is Marlene's explanation of her own silence. SETTING: Tam Briscoe Hill, Baltree District, CHARACTERS Marlene/ Nice – the protagonist and narrator. No Name – the light skinned lady who was related to the Briscoes (rich landowners in the district)Ionie – Marlene's mother. Maas Barber – Marlene's father. Magsie – Marlene's sister.Long Man – a traveler who used to pass through the district and stay at the narrator's house. Luce Blagrove – the person who spread the rumour that Paul was Maas Barber's child. Miss Clemmy – the lady who ran the post office. Paul – No Name's son. Evert Briscoe – He was the only member of the Briscoe family who came home sometimes, he owned the piece o f hill and the land that Maas Barber oversaw. THEMES: Racism, Alienation, Women in Society, Silence 3. ‘NATHAN' This is the story of Nathan, Marlene's brother. They were two years apart and were different from their other siblings because they were companions silence.Details are told of Nathan's extreme ‘tightness', or thriftiness, versus his sister's need to give everything away. He eventually married a woman whom he adored, despite the fact that she was very loud, and had three children. Marlene describes Nathan as a very stubborn man. She reports a particular incident with an MP where he won a substantial settlement due to his stubbornness. Marlene maintains that they still have a good relationship. Great details are given about Marlene's silence, along with her struggle to accept her brothers when/ while they were going through puberty. SETTING: Baltree DistrictCHARACTERS Marlene – The narrator. Nathan – Marlene's brother who was stubborn and very quiet . Everette – Marlene's sister who likes to go to court to listen to the cases. Marlene heard the story of Nathan's altercation with the MP from her. Tony -Marlene's older brother. MP – The person that Nathan got in a fight with and received a settlement. THEMES: Love and family relationship, silence. 4. ‘THE IDIOT' This recollection speaks about school and education. It begins with the story of Ionie's pride taking a beating when she had to ask some-one, whom she had previously snobbed, for help.The story continues with Marlene explaining why she liked school. She speaks of her two scholastic rivals, Ezekiel and Wellesley, as well as the class dunce, Bas. She explains the phenomena of partially going to school due to farming responsibilities. We then learn that, in high school, she was the only person that would grudgingly speak to Ezekiel, who eventually dropped out of school. He ended up being very successful and Marlene felt bad because she did not treat him w ell. SETTING: Maggoty, Black Shop, St. James, St. Andrew. CHARACTERSMarlene – The narrator, extremely bright, was placed above her age range, in the class, due to her strong scholastic ability. Magsie – Marlene's older sister. Bathsheba Watkiss – Ezekiel Watkiss' sister and a teacher. Miss Herfa – A teacher and Man Teacher's wife. Man Teacher – The principal. Pa Brown – The man who Ionie snubbed, and he had to help her to cross the river. Ezekiel Watkiss (Hog) – A student in the class who was her scholastic rival, despite not going to school consistently. Miss Celine – A teacher. Bas – the duncest boy in the class, did not attend school consistently.Wellesley Black (Goggleeye) – Another scholastic rival at school, he attended school regularly and was the correct age for the class. Nerissa Black – Wellesley's sister and a pupil teacher who taught the lower grades. THEMES: childhood lessons, education and soc iety, silence. 5. ‘MISS MINNIE' This is the story of Raymond and Miss Minnie. Miss Minnie got married to Lester after his girlfriend deserted him, as well as their young son Raymond. Miss Minnie was an extremely good mother to Raymond, making him the centre of her life, especially after Lester died.Raymond became a successful individual and took Miss Minnie with him to live in Kingston. Great changes occurred in Kingston because he met his mother and brothers, which created waves in the relationship between himself and Miss Minnie. She was eventually diagnosed with depression and low self esteem. This created another change in their relationship, to the point where Raymond would not allow another woman to get between him and Miss Minnie. Marlene declares that, based on this fact, she cannot wait on him because he will never marry as long as Miss Minnie is alive.SETTING: Baltree District, Lucea, Kingston. CHARACTERS: Marlene – The narrator, she was in a romantic relation ship with Raymond. Miss Minna – Raymond's step mother who made him her life, she sells in the market, went to live with Raymond in Kingston in order to take care of him. Lester – Raymond's father. He is very quiet and died while Raymond was still young, he was a shoe maker. Maas Baada – He read the newspaper to the men in the shoe shop and was affectionate towards Raymond, where his father was not.Raymond's mother – Rumoured that she was a go-go dancer, she left when Raymond was a young child, instigated a meeting with him when he was a successful adult, attempted to become a part of his life. Sam & Nichol – Raymond's half brothers, from his mother's side. THEME – Love and family relationship, silence. 6. ‘Morris Hole' This is the story of how Marlene lost the river. She explains what the river meant to her through her visual description of Morris Hole, as well as the activities that use to occur there.She lost the river when her mothe r abruptly told her that she could not use it, without any explanation. She then recounts her white ancestry, as well as the traumatic experiences associated with her paternal great grandparents. SETTING – Baltree District, Morris Hole. CHARACTERS Marlene – The narrator, she is entering puberty in this recollection. Miss Retinella Martin – Marlene's aunt. Munchie – Marlene's cousin. Ionie – Marlene's mother, she is grappling with her daughter entering puberty. Miss Clemmy, Miss Nellie – part of the group of Seventh Day Adventist women who wash by the river on Sunday mornings.Sister Sis – Marlene's great grandmother who did not know the father of her child, and therefore named Gussie Bugess. Maas Gussie Burgess – a very pretty man, tall and brown with nice hair, who lived in Maaga Bay, named as grandpa Eric's father. Granpa Eric – The ‘supposed' product of a union between Maas Gussie and Sister Sis. Puppa ; Mummah à ¢â‚¬â€œ Maas Barber's grandparents and his children's great grandparents, they are white. Maas Barber – Marlene's father. THEME: Race, loss of innocence. 7. ‘TRAVELLERS, OR FATHERS, OR LITTLE FOOL-FOOL' This is the story of different kinds of love.There is parental love, as represented by Cudjoe Man and Dolly. Cudjoe Man is admired throughout the district for his devotion to his mentally challenged daughter. He combs her hair, dresses her, provides for her every need and is extremely protective of her. He even disregards his attraction to Minna, a possible love match, in order to concentrate on his child. We also learn of a contrasting relationship between Minna and Samson. The romantic love between theses two people is polluted by physical abuse. This abuse is whispered throughout the district, but things come to a head when Samson beats Minna with such trength and aggression that she is hospitalized. This beating occurred because Minna got in a fight with Dottie over Cudjoe Man. This confirmed Samson's paranoia about Minnie cheating on him, and the result was beating her senseless, and then being attacked by Cudjoe-Man. Cudjoe Man ended up in jail and Dottie stayed with a family in the district until relatives from Kingston came to get her. SETTING: Baltree district, St. Ann, Green Town, Grant Ridge, Somerset St James CHARACTERS: Uncle Cuthbert (Cuttiie) – A traveller in his young days who told the children stories of his journeys.Cudjoe Man – A traveller who decided to stay in Baltree district and a devoted father to Dottie. Dolly (Fool-Fool/ Doll-Doll) – Cudjoe Man's mentally challenged daughter. Pappa Lazzy – The gentleman who gave Cudjoe-Man a place to rest before he decided to stay in Baltree district. Long Man – A consistent visitor/ traveller to Marlene's family. Lobie – He was famous in the district for his womanizing, began ‘noticing' Dottie. Big Man Cassels – Lobie's father, it was rumoured that he made inappropriate comments about Cudjoe Man and his daughter's relationship.Linval – Marlene's brother Miss Herfa – A teacher, Man Teacher's wife. Minna – Samson's girlfriend, flirted with Cudjoe Man, brutally beaten by Samson after the fight. Dottie – Cudjoe Man's girlfriend, fought with Minna when she heard of the flirting incident between Minna and Cudjoe Man. THEMES: Love, love and family relationship, women in society. 8. ‘SO FEW AND SUCH MORNING SONGS' Mr. Papacita's story tells of the great love that he has for his wife. They played together and were very romantic with each other. The story also highlights Mr.Papacita's beautiful voice, how he charmed everyone with it, how he lost it when his wife died, and regained it – to an extent – when he found the church. Mr. Papacita was a happy and carefree man when his wife was alive, but when she died, he became self destructive. He was always drunk, and literally pa ssed out in the road when he was on one of his drunken tirades. He spent three weeks in the hospital and came out a changed man. He became very quiet, and one day he surprised everyone by going to church, becoming baptized and regaining a bit of his beautiful voice. SETTING – Baltree district. CHARACTERS Mr.Papacita – Miss Aita's husband, he had a beautiful voice, lost himself to grieve initially, but eventually found the church. Miss Aita – Mr. Papacita's wife, she died of cancer. Miss Nellie – Town gossip. Maas Levi – Owner of the Chevrolet, the only car in the district. Maas Don – The taylor THEMES: Love, religion 9. ‘EPILOGUE: A BEGINNING' This epilogue takes the reader to the point at which Marlene is leaving the district to attend teachers' college in Kingston. She was afraid, excited and glad – all at the same time – at the prospect of leaving her home. She reflects that all the characters in her reflections are a part of her.GLOSSARY OF TERMS Ackee – A yellow fruit that, when cooked, looks like scrambled eggs. Blue Boot – Your best clothes. Bruk dung – Dilapidated. Bulla cake – A round, flat cake, that has the texture of a hard cookie. Bauxite – A reddish brown rock that was mined in Jamaica. Congotay – Deceitful or deceiver. Coolie royal hair – Hair type that is a cross between Indian and Black, leaning more towards Black, wild in nature. Cotta – A circular and twisted cloth that is placed on the head to cushion a load. Cry cree – To beg for mercy, usually used when people are playing.Cucumaka stick – A stick that comes from a tree, of the same name, that is believed to help in abortions, despite no scientific evidence to prove this. Dulcimina – A big, old fashioned looking suitcase. Duppy – A ghost Faas with – To trouble someone or get in their personal business. Facety – Describes a person th at is rude, or behaviour that is rude. Four eye – Word for some-one who is clairvoyant. Hootiah – A person who has not been well brought up. Jacket/ give jacket – To name a man as the father of a child when he is not, the child is the ‘jacket' that the man is given. ibber – to keep your mouth shut, not talk. Peenie-wallie – A firefly. Pickni – A small child. Gleaner – A local Jamaican newspaper. Maas – Mr. / Mister. Mirasmi – Malnutrition. Mouthamassy – someone who talks too much and gossips a lot. MP – Member of Parliament Pocomania – A religious cult that blends Christianity and African beliefs. It carries the stigma of obeah and is not widely accepted. Tegereg – A boisterous and uncouth person. UC – University of the West Indies Hospital. Yaws – A sore that has persisted for so long that it has become infected.

Observation And Analysis Of Hispanic Infant Essay

OBSERVATION AND ANALYSIS OF HISPANIC INFANT OR TODDLER 2 I) Introduction Tre is the pseudonym the parents chose for the anonymity of this youth. Tres means three in Spanish but was shortened to Tre because he happens to be the third generation with his father’s name. Tre was born in 2012 into a mixed family, the father is a full-blooded Hispanic and the mother is a Caucasian woman, but Tre definitely takes after his father. Tre now looks very similar to the pictures that his parents presented of the father when he was the same age. Prior to this observation research was done into the developmental stage of a three year old and upon observation Tre seems to fit into the normal progressive state that any child of three would go through. He’s smart, imaginative, creative, not at all shy, and seems to be well mannered, but maybe a little spoiled. Tre was the first baby born and also the first male born into this family in 14 years. 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Violence in the Media in Richard Rhodes Hollow Claims...

Richard Rhodes the author of â€Å"Hollow Claims about Fantasy Violence† expresses that the media’s portrayal of violence has no influence on those that view it. One of the first tactics that Rhodes used was by attacking the flaws of Organizations who blamed entertainment for the issues of violent behaviors. He claims that due to increased social control over the years has caused a decline in violence. Rhodes’ used thought-provoking tactics attempting to disprove that violence is influenced from the media instead he believes that violence is stemmed from personal violent encounters. Although Rhodes brought about very good points to dispute that violence is not caused by entertainment, it is not convincing. Rhodes article got published in The New York Times on September 17th 2000. He is also a well-respected author with a fair share number of books under his belt. Rhodes’ audience is New York Times’ readers, who might be parents of young children. Th e author’s intention is to both persuade and debunk the notion that the media is the only source to blame for violent behavior. He is writing in a formal style that although there is a target audience, it is still unknown because other audiences can read it due to being published in a public news outlet. He is using objective facts and interpreting it in a subjective manner to prove his point. Rhodes writing formed a very interesting pattern. He interestingly used a counterargument pattern in which he agreed that violence could beShow MoreRelatedCause-and-Effect Relationship between TV Violence and Actual Crimes1755 Words   |  7 Pagesand effect relationship between TV violence and actual crimes? The subject of violence and sexuality on television has remained of great concern for both liberals and conservatives, and there are advocates on both sides of the issue in each ideological camp. While some liberals bridle at any attempts to curtail speech, others are concerned about the impact that violent television viewing has upon impressionable viewers like children and are concerned about televisions possible role in creatingRead MoreOrganisational Theory230255 Words   |  922 Pagestruth is out there, and we can objectively know it Philosophical disputes around the role of the subjective in science Epistemological and ontolological disputes: how can we ever know the ‘truth’ and is there an ‘out there’? A few words of warning about the term postmodernism Overview of the structure and rationale of the book Chapter summaries Chapter 2: Modernist organization theory: back to the future? Chapter 3: Neo-modernist organization theory: putting people first ? Chapter 4: Neo-modernistRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesimprovement in procurement In the last few years companies have learned a great deal about the need for effective new management of this electronic information technology [beyond their earlier experience in their electronic data interchange (EDI) and enterprise resource planning (ERP) and Intranet installations] and what it has taken to achieve real business results from them. They have become very practical about the demand for integration of administrative and technical processes. They also recognize

Social Inequality to Kill a Mockingbird free essay sample

As Cecil reached his house, and Jem and Scout continued toward their own, something attacked them. It was a person, who had aimed to kill. After hearing the screams, Boo Radley ran out of the house with the only defense he could find, a kitchen knife, and stabbed the person who had been trying to harm the two kids. After reaching home, Jem hurt, and Scout scared to death, they had gotten the news that Bob Ewell had been the one trying to attack them, and he was found dead, with a knife in his chest. This scene relates to the theme manners and polite society because it shows that the society is not very safe all the time as most people think. It can actually be very dangerous. Heck Tate stated that Bob Ewell had fallen on his knife and killed himself to stay as far away from drama as possible, when Atticus thought that Jem had killed him. We will write a custom essay sample on Social Inequality: to Kill a Mockingbird or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Deep down, Jem and Scout each knew that neither of them had done anything to Bob Ewell. But Boo, who had decided to come out of his house to discuss the death, definitely had something to do with it. Bob Ewell was ready to attack the two kids just to eliminate his problems. He knew that if the kids were gone, Atticus would be too and then he could live his life with no threats to him and to his family. Bob Ewell is the definition of white trash. He can do anything he wants, because he knows that absolutely nobody will care. He ‘traps out of season’ because everyone knows that if he doesn’t, he and his family will starve to death. Of course nobody thinks it’s fair, but they can’t do anything about it because they know that nothing will be done. Bob and his family are very revolting people. They live in the ghetto, surrounded by black families in which they don’t fit in. And they are white trash, which means they don’t fit in with the whites either. At the court trial between Robinson and Ewell, the Ewell’s lied indefinitely. Mayella lied about Tom forcing himself onto her in spite of keeping her sexually abusive father safe. To Kill a Mockingbird involves a lot of manners and polite society, even though it’s not all really polite. Although the town of Maycomb has a lot of very different people, some of them would just always be the same in many ways. A lot of people from Harper Lee’s childhood relate quite a bit to how people behave nowadays. Even racism still goes around, although it supposedly ended 60 years ago. Walking around in town today may not be as bad as you think, but things can happen very unexpectedly. You just have to be careful about who’s out to get you.

SIRIM Background SWOT free essay sample

INTRODUCTION SIRIM BERHAD is a corporate organisation owned wholly by the Malaysian Government, under the Minister of Finance Incorporated. With over forty years of experience and expertise as the governments mandated machinery for research and technology development, SIRIM is also the national champion of quality. It has been entrusted by the Malaysian Government to be the national organisation for standards and quality, and as a promoter of technological excellence in the Malaysian industry. The main headquarters is located in Shah Alam, Selangor. They also known as Standards and Industrial Research Institute of Malaysia (SIRIM). Their first operation was on September 1, 1996 via corporatization scheme of standards and industrial research institute, initiated by the government with the vision to be a corporation of choice for technology and quality. VISION MISSION Vision: A Premier Total Solution Provider in Quality and Technology Innovation Mission: As a Leader in Quality and Technology Development, we: Efficiently deliver customised technology and quality solutions to industry and government, and support inclusive growth through innovations Enhance customers business competitiveness and growth through applied industrial research and technology Facilitate trade, and enhance health, safety, environment and customer confidence through quality, standards and conformity assessment HISTORY The history of SIRIM BERHAD started in 1964, when the Government of Malaysia directed the Minister of Commerce and Industry to make a study of the establishment of a national standards organization. We will write a custom essay sample on SIRIM Background SWOT or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is in response to the urgent necessity of adopting the principles of standardization in light of Malaysias accelerating industrial development. As a result, the Standards Institution of Malaysia (SIM) was initially established as a Government department under the Ministry of Commerce and Industry in early 1966. In October 1966, the Standards Act No: 76, 1966 was passed in Parliament making SIM the national standards body. SIM was governed by the Standards Council. The Standards Act provides the Standards Council with  independent authority for the declaration of standards and the issuance of certification mark licences. In 1974, the National Action Council decided that SIM be merged with the National Institute for Scientific and Industrial Research (NISIR) to form the Standards and Industrial Research Institute of Malaysia (SIRIM). As a result of this decision, SIRIM was established as a statutory body under the Ministry of Science, Technology and the Environment by the SIRIM (Incorporation) Act, 1975 which came into effect on 15 September 1975. With this merger, SIRIM is better equipped to expand its scope of operations in line with the rapid advancement of industrialization in Malaysia. In view of rapidly changing market needs as a result of the accelerating national industrialization and globalization of markets, there was a need to amend the SIRIM (Incorporation) Act 1975. This will provide necessary flexibility for SIRIM to respond to t hese changes. The Amendments to the SIRIM (Incorporation) Act, approved by Parliament, came into effect on 24 July 1993. The Amendments allow SIRIM to undertake commercial operations through the formation of joint-venture or wholly owned subsidiaries. Under this Amendment, the 24-member SIRIM Council was replaced by a 13-member SIRIM of which six were from the public sector and seven from the private sector. The new SIRIM Board structure enables greater accountability and efficiency, and further strengthen the linkages between SIRIM and the industry.On 1 September 1996, SIRIM was corporatised to be known as SIRIM Berhad. SIRIM Berhad was incorporated under the Companies Act, vested with all the rights, privileges and obligations of SIRIM. ROLE FUNCTIONS SIRIM Berhad as the national organization of standardization and quality, and as the prime mover in industrial research and development acts as a catalyst in bringing about national economic dynamism through excellence in technology and international acceptance of Malaysian products and services. Their mission is to enhance their customers’ competitiveness through technology and quality, and fulfill the needs of the shareholders. SWOT ANALYSIS Strength 1) Able to create, innovate high quality products With over forty years of experience and expertise, SIRIM has been the governments mandated machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the countrys private sector. Together with their industry partners, SIRIM Berhad has enabled Malaysian products and services to receive due recognition in quality and innovativeness worldwide. By continuously reinventing the way they do things, SIRIM ensure that they will to be remain market-driven, flexible, cost-effective, and responsive to their clients. 2) Engineer learned from past failures to produce better technology product SIRIM focus on discovering, learning and developing new technologies to help businesses compete better through new innovation that comes from past failures. By tapping into their expertise and knowledge base, small and medium businesses collaborate with scientists everyday in their quest for improvement in the manufacturing, technology and services sectors. 3) International recognition for the National Metrology Laboratory ( NML ) Pull by one of its strength, SIRIM which has international recognition for the National Metrology Laboratory (NML) enable SIRIM Technologies new calibration undertaking involving the critical sector. SIRIM Technologies previously could not undertaking calibration services for aircraft system does not have international recognition for the aviation industry. SIRIM was recognized over the world as a global research and  standards development organization and becoming one of the nine founding members of the Global Research Alliance (GRA), a cooperation of leading knowledge-intensive technology organization. Weaknesses 1) In 2009, SIRIM Berhad faces loss with a few of its product 2) In 2001, sales of all product starting to slightly slow down 3) Standardization in quality certificate 4) Lack of product and solutions to the public or more specifically the local Small and Medium-sized Enterprises (SMEs) An enhanced Industrial automation and robotics will cater Malaysia’s industry or provide services to the manufacturing industry so that publics or even SME’s do not have to acquire automation or electronic devices and services from countries such as China or Taiwan. SIRIM has good track records in robotics and electronics technology and if they can build on these strengths in the years to come, people will talk about this technology and they can stand tall in this sector.