surrogate mothers Essay -- essays research papers

A Surrogate Mother is characterized as â€Å"an grown-up lady who goes into a consent to hold up under a kid imagined through helped origination for proposed parents.† The couple is typically alluded to as planned guardians who go into an understanding giving that they will be the guardians of a kid destined to a proxy through helped origination, utilizing an egg or sperm of at any rate one parent. 1 RIGHT - Surrogate parenthood is a privilege qualified for the individuals who are prepared and ready to assume on the liability of parenthood. Substitute moms fills a major human aching. Multiplication is a crude sense, and to numerous individuals it is wrecking not to have the option to become guardians Surrogate parenthood is an answer for this deep rooted issue. Indeed, even in the good book, Abraham and Sarah depended on a "surrogate mother" that created their child Ishmael. 2NEED †Surrogate parenthood fills a requirement for barren couples. 2.4 million fruitless wedded American couples. It is evaluated that one out of six couples are influenced by some level of fruitlessness. Numerous individuals are wedding later and are deferring having kids. After age 45, about 95% of ladies can't imagine all alone. Proxy moms likewise fill the requirement for non-conventional families including the gay and lesbian populace just as single heteros. ISSUES OF COMMERCIAL SURROGATE MOTHERHOOD Despite the fact that pay probably won't be the primary rationale in surrogacy, by making pay illicit, it might diminish the amt. of substitutes accessible A few people may allude to substitute parenthood as â€Å"baby selling† however proxy moms are not selling the youngster †they are simply offering a support Clinical Ethics teacher at University of Texas expressed, â€Å" Baby selling is you have a conceived kid that is offered to someone else. Here we’re discussing understandings made before origination has even happened where there is no current youngster. Besides, the qualities, on account of gestational surrogacy, are being given by the couple that is employing the proxy, consequently, it might be said, it is their hereditary child.† - the expense paid to the substitute mother isn't for the infant †it remunerates her for her time and exertion, starting and conveying the pregnancy, conceiving an offspring, tolerating the dangers of pregnancy and labor (torment, discouragement, rest unsettling influences), and conceivable loss of work openings This $$ is frequently observed as a blessing to r... ...inancial Answer Children’s Reaction †my folks truly needed me or â€Å"I could have had a disease† Just 1% of every single proxy mother alter their perspective and need to keep the infant when contrasted with 75% of birth moms who adjust their perspectives in a conventional appropriation The individuals who have battled so difficult to consider their own youngster are most likely the best possibility to be acceptable guardians, not the most noticeably terrible The American Fertility Society and the American College of Obstetricians and Gynecologists have perceived barrenness as an illness. The rules that are structured permit the surrogacy alternative just for the individuals who are influenced with a restoratively perceived handicap. Infant M †a mental assessment indicated that Mary Beth Whitehead would have an issue surrendering the youngster, however he office taking care of the exchange didn't try to peruse the report. $$$ - a few organizations necessitate that their proxy candidates have some base family salary level before being acknowledged into their program. $$$Money is an inspiration simply like it would be in different circumstances in which individuals are paid to be proxy guardians (caretakers, laborers in day care focuses, non-permanent parents, and instructors in primary schools)

Three Most Popular Classic German Lullabies

Three Most Popular Classic German Lullabies These are three of the most well known exemplary German children's songs. (See more songs.)Guten Abend und gute Nacht!(Music by Johannes Brahms. Content from Des Knaben Wunderhorn)1. Guten Abend, gut NachtMit Rosen bedachtMit Nglein bestecktSchlà ¼pf unter bite the dust DeckMorgen frã ¼h, wenn Gott willWirst du wieder gewecktMorgen frã ¼h, wenn Gott willWirst du wieder gewecktGood evening, goodnight,Covered with rosesAdorned with thornsSlip under the coversTomorrow, on the off chance that it is God’s will,Will you wake againTomorrow, on the off chance that it is God’s will,Will you wake again2. Guten Abend, gut NachtVon Englein bewachtDie zeigen im TraumDir Christkindleins BaumSchlaf cloister adherent selig und sà ¼ÃƒÅ¸Schau im Traum s ParadiesSchlaf pious devotee selig und sà ¼ÃƒÅ¸Schau im Traum s ParadiesGood evening, goodnight,Watched over by angelsIn a fantasy they show youThe Christ-childs treeSleep favored and sweetlyLook for heaven in your dreamSleep favored and sweetlyLook for heaven in your dreamGuten Abend - You TubeWeißt du, wieviel Sternlein stehen(Music and Text by Wilhelm Hey. nineteenth century)1. Weiãÿt du, wieviel Sternlein stehenan dem blauen Himmelszelt?Weißt du, wieviel Wolken ziehenweithin à ¼ber alle Welt?Gott der Herr cap sie gezhlet,daãÿ ihm auch nicht eines fehletan der ganzen groãÿen Zahl,an der ganzen groãÿen Zahl. Do you realize what number of little stars are in blue heaven’s tent?Do you know what number of mists trailAll over the world?The Lord God has checked them,So that none of them are missingAmong this incredible huge amountAmong this extraordinary immense amount2. Weiãÿt du, wieviel Mã ¼cklein spielenin der heiãÿen Sonnenglut,wieviel Fischlein auch sich kã ¼hlenin der hellen Wasserflut?Gott der Herr rief sie mit Namen,daãÿ sie all ins Leben kamen,daãÿ sie pious devotee so frã ¶hlich sind,daãÿ sie cloister adherent so frã ¶hlich sind. Do you know what number of little fliesPlay in the sun’s serious heat,How numerous little fish like to coolIn the reasonable high tide?The Lord God called them by n ame,So that they all came to life,And now they are for the most part so cheerful, And now they are all so happy.3. Weiãÿt du, wieviel Kinder frã ¼hestehn aus ihrem Bettlein auf,daãÿ sie ohne Sorg und Mã ¼hefrã ¶hlich sind im Tageslauf?Gott im Himmel cap an allenseine Lust, sein Wohlgefallen;kennt auch dich und cap dich lieb,kennt auch dich und cap dich lieb. Do you know what number of childrenWake up ahead of schedule from their little beds,Who are without stress and sorrowAnd upbeat during the day?God in Heaven has everybody’sPleasure and government assistance in mind;He knows you and adores you too,He knows you and cherishes you too.Weißt du, wieviel Sternlein stehen - You Tube Der Mond ist aufgegangenGerman Folksong eighteenth century(Music: different, first interpretation by Johann Schulz. Content by Matthias Claudius)1. Der Mond ist aufgegangen,Die goldnen Sternlein prangenAm Himmel damnation und klar;Der Wald steht schwarz und schweiget,Und aus cave Wiesen steigetDer weiãÿe Nebel wunderbar. The moon has risen,The minimal brilliant stars shineIn the sky so clear and brightThe woods stand dull and stillAnd out of the glades riseA awesome fog.2. Wie ist bite the dust Welt so stille,Und in der Dmmrung Hà ¼lleSo traulich und so hold!Als eine stille Kammer,Wo ihr des Tages JammerVerschlafen und vergessen sollt.How the world stands stillIn twighlight’s veilSo sweet and snugAs a still roomWhere the day’s miseryYou will work off and overlook. 3. Seht ihr lair Mond dort stehen?Er ist nur halb zu sehen,Und ist doch rund und schà ¶n!So sind wohl manche Sachen,Die wir getrost belachen,Weil unsere Augen sie nicht sehn.Do you see the moon standing there?You can just observe half of it,And it is so round and beautiful!Such are a few thingsThat we giggle at mockingly,Because our eyes don't see.4. Wir stolze MenschenkinderSind eitel arme Sà ¼nderUnd wissen gar nicht viel;Wir spinnen LuftgespinsteUnd suchen viele Kà ¼nsteUnd kommen weiter von dem Ziel. brUs glad children’s menAre poor and vain;And don't know much,We turn spirit’s of the airAnd search for some artsAnd come further from the goal.Der Mond ist aufgegangen - You Tube

Some Essay Examples For University Admission

Some Essay Examples For University AdmissionAre you thinking of writing an essay for your university admissions test? Well, whether you're at college or going to school for the first time, it's a good idea to have some basic writing skills to get you by. Here are some sample essays for university admission.If you're at school for the first time, it is recommended that you have some basic writing skills before you start writing for your own essay. It can be very intimidating if you start to write without knowing how to start or who to turn to for help. Another advantage is that you can be more productive with the essay if you can find a good writer. You don't want to submit a poorly written essay to your potential school.Writing samples for school include: magazines, newspapers, and various online writings. These may seem like obvious choice but a lot of people don't think of them. For example, many people want to know how to write for an online journal because they are not comfortabl e with writing in the first person. Another good example is online newspapers - don't write from the perspective of the reader.These samples can help you when choosing a topic for your essay and help you understand if you have the student's ability to organize and present the information you will be putting in your essay. Knowing how to structure an essay or a paper will also make you a more efficient writer. This means that you will also be able to complete your work on time and less likely to forget it.You should write your essay according to the school's requirements. There are many variations but here are some basic rules. If you're applying to the same school, you should try to follow the general sample essays for admission.As a general rule, you should try to follow the main ideas, preferably in one paragraph but starting a sentence with a 'please'thank you.' The reason is that students at the same school to learn from the school environment so by writing in a friendly way, yo u can be a good role model. Speaking from experience, students learn to appreciate you much more if you are friendly.If you're looking for samples for your own admission test, go to any large book store and search for them. Also, ask any teachers at your school. They will probably have many pieces of writing they have written as well as a few tips to help you succeed at the admissions test.If you use these sample essays for university admission, you should be able to ace the test and impress the teacher who'll review your application. Most colleges have several different tests, which may need to be taken so don't be afraid to practice. Remember, the more you can practice, the better you will do.

Extracurricular Participation And Academic Outcomes

Fredricks, J. (2012). Extracurricular Participation and Academic Outcomes: Testing the Over- Scheduling Hypothesis. Journal of Youth Adolescence, 41(3), 295-306. Jennifer A. Fredricks uses research from various studies to develop her own model of testing her over scheduling hypothesis. The author uses relevant resources that support and don’t support her hypothesis. Her main criteria in testing this hypothesis is breadth, and intensity, the author test her hypothesis of low to moderate levels of extra-curricular participation will display a positive increase in academic achievement, while high levels will begin to show a negative impact on academic achievement levels. Her data was accrued from a wide variety of data obtained in part from over 750 schools and 15, 000 tenth grade students. Although the sample is racially diverse, it still included over forty percent Caucasian Americans. The results concluded, after six years and three different surveys of the original sample that the hypothesis was proven accurate. Rating: 3. The author’s results are clearly biased because her sample was geared towards the majority of white individuals with a higher socioeconomic status. Additionally, she handpicked the school district’s she wished to obtain data from instead of using a random sample. Gatz, M., Messner, M., Ball-Rokeach, S. (2002). Paradoxes of youth and sport (p. 277). Albany: State University of New York. This book investigates various debates from manyShow MoreRelatedThe Effects Of Athletic Participation On Academic Performance1571 Words   |  7 PagesThe purpose of the literature review was to determined the effects of athletic participation on academic performance and if there were differences between the male and female athletes of the Mennonite High School. In order to determine whether participating in sporting events have an impact on the student’s academic performance, the researcher collected existing data during the sport season period, there the participants’ assessment grades (AG) were calculated. These scores were compared with theRead MoreBenefits And Costs Of Extracurricular Activities Essay826 Words   |  4 Pagesschool participate in some type of extracurricular activities (Gardner, Roth and Brooks-Gunn, 2006). Extracurricula r activities can include sports, journalism, drama or theater, art or music, youth groups, student council, and clubs. Today about one in four students participate in academics clubs (Miller Zittleman, 2012). Since extracurricular activities are so popular among students, it is important to understand the pros and cons of engaging in extracurricular activities. The purpose of this literatureRead MoreExtracurricular Activity Aiding Positive Development1501 Words   |  7 PagesBettering Students’ Lives: Extracurricular Activity Aiding in Positive Development More than half of American teenagers that attend school participate in some sort of organized activity (Gardner, Roth Brooks-Gunn, 2006). A structured organized activity may include athletic teams, school clubs and organizations like student council or drama club, youth groups, and more. Psychologists are becoming more and more interested in how adolescents are spending their leisure time and how it affects theirRead MoreExtracurricular Activities And Academic Success1230 Words   |  5 Pagesthat around eighty percent of students participate in extracurricular activities. Participating in an extracurricular activity involves balance between the activity and academics while gaining positive impacts. Many people do not see or understand the importance of extracurricular activities. Critics might argue that extracurricular activities may harm student academic success, but what they do not realize is the benefits from extracurricular activities. The following argument started when th e questionRead MoreCorrelation Between Extracurricular Activities And Grade Point Averages1350 Words   |  6 Pagestrend of the relationship between extracurricular activities and grade point averages, historical perspectives will be explored. This chapter addresses why grade point averages have become so vital to students’ future success. Association among peer acceptance, positive behaviours, character building, and G.P.A. are also included. Finally, the proven benefits of curricular activities found in recent studies will be described. 2.0.1. LITERATURE REVIEW. Academics are an important part of each student’sRead MoreImportance Of Extracurricular Activities1234 Words   |  5 PagesIt is important for students to take part in extracurricular activities. These activities help to impact the lives of the students and those around them, such as family and the community. Seow and Pan explain that, â€Å"Extracurricular activities relate to activities that are external to the core curriculum† (361). This means that they occur outside class time and a student does not get graded for participation. There are many types of extracurricular activities. Therefore, anyone should be able toRead MorePublic Schools vs. Private Schools1027 Words   |  4 Pagesmuch easier if you would take the time to research the differences between the two. Public schools are better than private schools because of the diversity, funding and extracurricular activities available. Eileen Gale Kugler, a national advocate for diverse schools, wrote an article about how the diversity in schools makes academic and social improvements. She recalls a memory about a meeting she had. â€Å"Parents of fourth and fifth graders were already putting up moving signs on their front yards ratherRead MoreHow Extracurricular Activities Affect Children s Education1233 Words   |  5 PagesESSAY OUTLINE Introductory Paragraph: General Statement: A common misconception among adults is that extracurricular activities interfere with their children’s education and have no overall benefit, but recent research and studies beg to differ. Claim 1: Students’ should be engaged in extra-curricular activities because it instills in them valuable life skills and character traits needed for a successful future. Claim 2:Students’ should participate in extra-curricular activities as doing so wouldRead MoreExtracurricular Activities Affecting the Academic Performance of Students1674 Words   |  7 Pagesâ€Å"Extracurricular Activities affecting the academic performance of students† name of student section schd name of prof date Abstract Extracurricular activities and academics has been related to each other for many reasons but they all revolve around the life of th e average student. Its also been observed that one affects the other when it comes to the growth of the student. Many have their own opinions regarding extracurricular activities whether its better to take an extracurricularRead MoreSmall School And Small Schools1406 Words   |  6 PagesSchool size has a lot to do with how students learn and determining educational outcomes. Schools and education are both very important in todays society because of how much it will impact a persons future. Large schools do have some positives that come along with them, but small schools are much better. There are plenty of reasons why smaller schools are more effective than larger schools. Small schools can provide a strong education for rural students. Smaller schools are mostly in rural areas

Diagnosis Of Is The Autopsy Of Brain Tissue And Finding...

1.4. Diagnosis The only sure way to confirm diagnosis of AD is the autopsy of brain tissue and finding the characteristic gross pathological findings of the disease. But this procedure takes place after the death of the patient. However, diagnosis can be accomplished with high accuracy even when the patient is still alive with a variety of methods (Medline plus, 2010): ï‚ · Careful and detailed clinical examination by experienced and qualified neurologist. ï‚ · Neuropsychological testing, which is necessary for the examination of memory and other cognitive functions such as attention, learning and visuospatial skills. Also, are checked possible disruptions in the activities of daily living. The most common neuropsychological examination which is used is the examination MMSE ( Mini Mental State Examination) which examines with a simple and fast way the orientation, attention, the language and the ability to monitor and applying simple written and verbal instructions. Other examinations are the CDR ( Clinical Dementia Rate) and GDS (Global Deterioration Scale), which are used for the differential diagnosis of AD from other dementias. ï‚ · Blood tests: control of homocysteine, vitamin B12, thyroid function and the genes that mentioned above. ï‚ · Neuroimaging examinations: computed tomography (CT) and magnetic resonance imaging (MRI) which can visualize cerebral and cortical atrophy. 1.5. Prevention There are various research which show that some factors may reduce the risk of disease suchShow MoreRelatedSocm Study Guide Essay30404 Words   |  122 Pagesthe study of how living organisms p0erform the vital functions. Microscopic Anatomy – study of structures that can not be seen by the naked eye. Cytology – analyzes the internal structure of individual cells. Histology – the study of tissues Gross Anatomy – considers features visible with the unaided eye. Surface Anatomy – refers to the study of general form and superficial markings. Regional anatomy – considers all of the superficial and internal features in a specific region of

Fi 516 Mini Case - 1331 Words

FIN-516 – WEEK 2 – MINI – CASE ASSIGNMENT 1. What is the name of the company? What is the industry sector? General Electric Industrial Goods 2. What are the operating risks of the company? 3. What is the financial risk of the company (the LT debt to total capitalization ratio)? Debt to equity = Total debt à · GE shareowners’ equity = 11,589 à · 116,438 = 0.10 4. Does the company have any preferred stock? (shares/book value/market price and value) GE does not have any preferred stock outstanding that is available to the public. 5. What is the capital structure of the company?: Short term portion of Long Term Debt, Long Term Debt, Preferred Stock (if any), and market value of Common Stock issued and outstanding?†¦show more content†¦What is the Cost of Preferred Stock (if any)? (quote current yield on preferred stock---identifying source and date of source, provide dividend $ and stock price; also compare to dividends paid in last three years on issued and outstanding preferred stock) General Electric has no outstanding preferred stock 9. What is the Cost of Equity? (provide method/approach of calculating, provide equation, all data inputs and product.) 10. Cost of Equity Calculations: Using DCF: Year 2010 2009 2008 Dividend declared per share 0.46 0.61 1.24 Sustainable growth rate 5.48% 3.67% 4.15% Stock Market Price 18.29 15.13 16.2 Cost of Equity 8.13% 7.85% 12.12% What is the cash dividend yield on the Common Stock? (provide formula, data inputs and product.) The formula for dividend yield is: Dividend Yield = Annual Dividend / Current StockShow MoreRelatedHonda Annual Report40362 Words   |  162 Pages60 20 40 20 40 0 20 0 20 -20 0 -20 0 -20 -20 60 North 24America Japan North America 24America 343 343 343 343 -15 -15 516 516 1,893 1,893 1,893 1,306 1,306 1,306 Europe Europe Europe 970 970 970 Asia Asia Asia 502 502 Other 502 Regions Other Regions Other Regions -15 Pianta FV200 06 06 06 06 07 07 07 07 08 08 08 08 09 09 Japan -15 North 516 America Japan Japan North America North America 05 Yen (billions) -100 Yen600 05 (billions) Yen600 (billions) 09Yen (billions) Read MoreResponding to Wii9358 Words   |  38 Pages___________________________________________________ Professor Andrei Hagiu prepared the original version of this case, â€Å"Microsoft Xbox: Changing the Game?† HBS No. 707-501. This version was prepared jointly by Professor Andrei Hagiu and Professor Hanna HaÅ‚aburda. This case was developed from published sources. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffectiveRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in theRead MoreNintendo10466 Words   |  42 PagesInnovative Companies†, Business Week, http://www.businessweek.com/magazine/content/08 (accessed 10 July 2008). Havovi Joshi and Samuel Tsang prepared this case under the supervision of Prof. Ali Farhoomand for class discussion. This case is not intended to show effective or ineffective handling of decision or business processes.  © 2009 by The Asia Case Research Centre, The University of Hong Kong. No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanicalRead MoreDubais Political and Economic Development: Essay38738 Words   |  155 Pagesnationals are concerned about the loss of this way of life that the shift toward greater globalization has caused.20 For example, commentators have observed that calling Ramadan in Dubai commercialized is to politely but grossly understate the case due to the proliferation of marketing and promotions during this traditional, Islamic holiday.21Furthermore, some nationals feel that the government has gone too far in its desire to cater to the demands of Westerner tourists and expatriates. ThisRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesqxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader toRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesListing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business Model Read MoreStrategic Marketing Management337596 Words   |  1351 Pagesarticulation of those ends. This view of management can be analysed further by focusing on its task orientation (e.g. in the functional context of marketing) or on its process orientation (i.e. the way in which the responsibility is exercised). In either case it has been suggested that decision-making and management are the same thing (Simon, 1960, p. 1). The process of decision-making is rendered problematic on account of the existence of risk and uncertainty. 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Market Orientation

Question: Write a report that identifies positive and negative aspects of each approach and draws conclusions as to which of the two approaches is the most appropriate for long term business success, explaining your rationale clearly Suggest, using examples, what steps a business may take to adjust its orientation and what challenges this may create? Answer: Introduction This particular study deals with the differentiation of the two concepts of Marketing Orientation and Product Orientation. To establish this distinction, a company has been selected, i.e., Mango that forms the basis of the study. This particular study analyzes the negative aspects and the positive facets of the respective approaches (Brown, Sichtmann and Musante, 2011). It also identifies the most appropriate orientation that is required to attain long-term business success. The paper also gives an insight into the steps that the company should go through in order accommodate and adjust its orientation. It also discusses the challenges faced in the process and what influence does both the concept have on consumer behavior. About the Company Mango is a globally renowned apparel designing and manufacturing company. The company is a successful part of the retail industry around the globe. The company was established in the year 1995. There are around 68 stores of the company situated in UK (Brown et al., 2011). The primary objective of the company is to design and manufacture clothes and accessories in line with the existing fashion trend for the youth of urban locale, especially women. The manufacturer is dependent on the daily and occasional requirements of the targeted consumers. Its head on competitors is Gucci, Giorgio Armani. The mango concept is one of the main pillars of the company's international reputation and business success. Market Orientation In the contemporary marketing scenario, Marketing Orientation is the most commonly used orientation. Keeping an update of the actions taken by the competitors and its impact on the preferences of the customer thus, influencing the purchase behavioral pattern of the consumers. The concept also deals with other exogenous factors and their analysis (Fleisher and Bensoussan, 2015). It is of great importance that all the resources of the company go in the direction of common goals when a company intends to go on a success trail following the marketing orientation. Customer, competition, and inter-functional orientation are the constituents of the marketing orientation. In this orientation, a customer is a main focus. Market orientation engages in the delivery of high quality value to customers by proving innovative, and custom-made products and services that are in direct correlation with the generation of revenues. Another important component of marketing orientation is competitive analy sis via consumer surveys and market research to identify and monitor the strengths and weaknesses of the competitor (Hsu, 2011). Companies driven by market orientation involve into an inter-functional business process that include the development of market communication programs and brand planning. The approach being customer centric is an advantage. The company's basis is addressing the requirements of the target consumers by detailed research to understand the feasibility of the existing offers (Kumar and Shah, 2015). Primary focus on the needs and wants of the customers can turn out to be a huge plus point in the extensive competitive market. It helps to develop the products according to the customer's preference. Thus, this persuasive marketing led to the growth of a customer base and increased sales percentage. An extreme concentration on consumers results in a lack of product differentiation. It is difficult to have product differentiation in marketing orientation since while the company gives its ultimate attention to needs of the customers the competitive organizations develops unique attributes to the products (McDonald and Meldrum, 2013). Another setback for this approach is the lack of predictability. The marketing-oriented companies make advanced product development planning without considering the changes in the desires of the consumers in future. Product Orientation This concept originated due to the concept of capitalism that has led to the growing number of affluent as well as middle-class individuals. Product-oriented organizations are strictly product driven. The implementation of this approach meant that the focus of the company was exclusively and only on delivering the features and functionalities and utility of the product. The driving force of the strategic decisions of such companies is the profit margins of the industry. Product orientation is not an approach of the present age (Munksgaard and Freytag, 2011). In the 19th centuries, companies with product orientation survived due to simultaneous demand and scarcity of supreme quality goods and services for the masses. The focus of the industrial firms used to be on this approach so as to achieve maximum efficiency at a minimum cost. Marketers focusing on this concept lay emphasis on the creation new, improved and superior products with time. However, companies often become engrossed in their product and resultantly neglect the market needs. One of the major advantages of this approach is that the firm gives much attention to the internal qualities of the product. The sole determination is to develop a picture perfect product. Here to a wide range of products the application of technological investment occurs. The best example of this orientation is the creation of Walkman by Sony (Sales Baptista, 2014). It proved to be a huge success even if it is not required back then and it contributed to the development of other listening devices. The economies of scale can happen more easily due to this business model. The company can create the product with the highest level efficiency and in bulk since its focus is specifically directed. Production number would be more at a low price rate. Product-oriented business sees an easy outsourcing of products. Once the product design is finalized, it can be sent over to other factories for production. It is cost effective. The biggest disadvantage of this approach is that it fails to respond to the changing patterns of the market structure. It focuses only on developing a superior range of products, but customers do not always look for what the company has to offer (Sewell, 2014). Thus, this leads to missed opportunities for product-oriented companies. This orientation only emphasizes on the features. However, subjective selling also is an important factor. Narrow branding and obsolescence of technology are also some disadvantages. SWOT Analysis Strength: Mango's major strength is its unique selling point. The products are endorsed by well known celebrities and some mini collections also have their designs. The company is extremely active in terms of developing and implementing online campaigns (Bertelsen, 2012). The assistance in every store of Mango is trained to be personal shoppers. Thus, it can be concluded that is 100% family owned (Zemlickiene and Maditinos, 2012). It has established its presence all over the world in almost every city. Weakness: Mango as a brand lacks competitive advantage as the organization neglects the practices and methods that are being used by its competitors. It has a weak brand image. Leaving online campaigns, the social media platforms are not put to full use that can bring advantages to the company. Opportunity: Mango has India and Africa as the emerging retail markets since they have not reached the saturation point. Growth, sustainability and stability of the brand can be ensured this way. Mango can engage its customers in the process more with the help of social media platforms (Brown et al., 2011). Further factors of the product can are covered without restricting the sales to just clothing. Pushing Mango as a lifestyle brand by developing new selling points like perfumes can work as an opportunity. Threat: the emergence of new fashion designer poses an imminent threat to the brand of Mango. Mango's image is that it is a constant shadow of its head on a competitor that is Zara. Lack of originality and innovation and subjective selling can be a threatening factor. Best suited orientation Both the business modules of product orientation as well as marketing orientation have been previously discussed. The advantages and the disadvantages of the respective approaches have also been spoken. A detailed analysis of the strength, weakness, opportunity and threat of the company has been done based on which it can conclude that the marketing orientation is the appropriate approach to be implemented for Mango (McDonald and Meldrum, 2013). The orientation of Mango can be adjusted to marketing orientation by producing products and services based on the existing needs and requirements of the market. The company also needs to be well aware of what methods and practices its competitors are putting into use. It would give a cutting edge to the company in the market and thus lead to competitive advantage. Another way to shift the approach to marketing oriented can be by greater use of social media platforms and engaging the targeted customers in the process through social networking sites. Influence on consumer behavior The shift in the orientation of the company is of much importance. Mango is seen to be negligent towards its competitors and the practices and strategies that they put to use. It leads to be a weakness for the brand and percentage of sales because Mango as a company is not matching up with the market demands (Miller, 2014). It in turn leaves a bad impression on the consumers, and they chose to buy from the better alternatives. However, a shift in the viewpoint would attract more consumers when the company keeps the market needs in priority and thus, a loyal customer base is formed. Conclusion This particular paper explains the differences between the concepts of product and marketing orientation. It has been done by linking it to Mango which is apparel, manufacturer. It defines the pros and cons of both product and marketing orientation. Through a SWOT analysis, a conclusion has been drawn that the company needs to shift its business model into marketing orientation. It would lead to increased sales and popularity. Reference List Bertelsen, B. 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